• Our Big AI Experiment - Our experience working with machines such as Midjourney, ChatGPT, and Stable Diffusion - highlighting the benefits and limitations we found.
  • 10 AI Tools to try - 10 AI tools used by THINKERS that you should try too.
  • Why Gen Z ❤️Voice Notes -The popularity of the audio messaging format, why it’s a new love language and what that means for brands.




  • Are Men Kenough? - We ask what it means to identify as male today; who are the key influential voices evolving the ‘masculinity’ conversation?
  • The Boiling Brink: A New Climate - We explore the cultural tipping points being reached in public consciousness, how language is evolving and how the brand world is responding.
  • The Great Aesthetic Intervention - We explore The Great Aesthetic Intervention; the worldwide phenomenon where young people seek to alter, re-imagine or preserve their appearance.
  • The YOUTH Guide to Travel - We explore the theme of travel through the lens of youth, with year-long opportunities for brands of all kinds to connect and engage.


  • The Vaping Epidemic -We explore the rising youth vaping epidemic - what’s driving it, what role does marketing play, and what next for young people’s health?
  • The Era Of Fandom-Ination - We stan the fans - and find out how modern fandom can inspire great brand behaviour in comms.
  • The Culture Of Sports - Inspired by the Rugby World Cup, we deep dive into sports collaborations and explore the youth conversation around sponsorship and branding in sports.
  • What Got Youth Talking This Week - We share the top topics and take outs from global The Love Network conversations.




  • 2023: The Year Of Open AI - Donagh Humphreys, Head of Social and Digital Innovation at THINKHOUSE breaks down some of the big news items, the ongoing debates, and a whole load of other handy need-to-knows that will make you the go-to person for all things OpenAI at your Christmas work party.
  • Youth Vernacular - The top 10 youth buzzwords taking over the timelines and TikToks of young people all over the world.
  • What Got Youth Talking This Week? -We share the top topics from global The Love Network & internet conversations this week.

Shout out to The Youth Lab team; and our broader contributors here at THINKHOUSE; for coming up with the ideas and pulling thoughts and ideas together from all corners of the internet; and to our clients for their brilliant contributions throughout the year. Finally, and very importantly, thanks to The Love Network - our global network of young people who share their insights and ideas to bring depth to these weekly reports.

52INSIGHTS is now firmly established as one of our most effective communications tools and we regularly get feedback from clients, media and colleagues that the insights shared are useful learning tools to stay on top of the changing face of youth culture and marketing. If you’d like to encourage someone to sign up to receive 52INSIGHTS every Friday, please send them this link or ask them to email theyouthlab@thinkhousehq.com.