COMMUNITY EXPERIMENTATION & WHERE NEXT?
A new tool that’s gripping the creative-tech community is Midjourney. It is created by a research lab called Midjourney - described as “an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.” The now open-beta testing of the AI generator is on Discord (an instant messaging social platform that allows for community hangouts) - which means that the space is flowering as a ‘co-imaginative’ space - now reaching hundreds of thousands of people. People can create themed communities to create AI art and experiment together. Here’s the ‘how to’ guide.
“A lot of people ask us, why don’t you just make an iOS app that makes you a picture? …But people want to make things together, and if you do that on iOS, you have to make your own social network. And that’s pretty hard. So if you want your own social experience, Discord is really great.” David Holz, Midjourney founder, The Verge
Since its launch, at THINKHOUSE we’ve been dabbling in Midjourney, and enjoying the simplicity, speed and playfulness of it. We can see the potential of it and the aesthetic influence it will have on traditional and digital marketing and advertising over the next few years. We’re excited. But we see the concerns too - particularly around artistic integrity and data-heavy tech.
Into the future, Holz predicts that within the next year or two, “you’ll be able to make content in real time: 30 frames a second, high resolution. It’ll be expensive, but it’ll be possible. Then, in 10 years, you’ll be able to buy an Xbox with a giant AI processor, and all the games are dreams… the humanistic element of that is kind of unfathomable.”