Know your platforms: There’s no need to risk coming across out-of-touch with your audiences. The growth of threads will only be heightened by the use of proper strategy on the platform, rather than leaping head first without first assessing the tone and use of the platform.
Multi-Channel Approaches: The fall of Twitter has showcased the fragility of the social landscape. We can’t protect our favourite sites from being bought out, or predict bold, ill-thought decisions from their current owners. Take Reddit’s recent black-out as an example, which caused the platform to shut down all advertising for a week. Twitter’s downfall has been slow, and there’s no guarantee that it’s permanent, but brands can keep their processes safe by considering multi-channel approaches. If you can find your market in different platforms, it’s always worth maintaining a presence on them, and keeping your communities alive across socials.
NEWS FROM THINKHOUSE
Creative Ireland Funding Celebrations: Today it was announced that THINKHOUSE is one of the 43 recipients of the Creative Climate Action Fund II. Working with Purpose Disruptors, we’ll be developing ‘GoodLife Ireland 2030’ (inspired by the GoodLife2030 project), to create alternative visions of the future. Watch this space!
Third Edition of Change In Progress: published today, the latest edition of our series with AdWorld addresses the business of biodiversity. In it, we explore how business is looking to fix its disconnect with nature, and tips for how marketers can help. Read here.
More Twitter Analysis: We looked at the early stages of the Twitter Succession line last month, breaking down the recent history that has led to the want to replace the app.