From ecosystem failure to pop culture news and tech, Youth’s cultural mood has the ability to switch or stretch focus rapidly from day to day, from week to week. Brands and businesses looking to connect with young people today need to be dynamic in how they navigate this spectrum. Getting comfortable with these constant waves of culture and conversation requires agility, compassion and creativity. The most important ingredient in supporting your Youth audience and community is keeping close to what’s happening in their world; from culture and tech innovation, the latest celebrity story or must-see-streaming series, to big themes around how young people are coping with the increasing impacts of environmental uncertainty. Every topic has meaning, and is important.
OTHER THINKHOUSE NEWS
Jane McDaid selected as one of Campaign UK’s 40 Over 40
Thinkhouse Founder Jane McDaid has been selected as one of Campaign UK's 40 Over 40 following weeks of judges’ deliberations. A total of 40 professionals aged 40 and above have been selected, with judges highlighting candidates ranging from those who “go beyond the 9-5 working day to pass forward knowledge” to others who show an “impressive and tangible sustainability impact”. See the full list here.
New Fame Work: Absolut x Made To Mix
Read about our recent work with Absolut, collaborating with Dublin’s clubbing community to develop a uniquely progressive, immersive and interactive clubbing experience, putting the city’s up-and-coming creative club culture firmly on the map with ‘Absolut’ support that’s Made to Mix.
Next up is the Mother pride party on June 23rd: “Absolut has been a steadfast ally of the LGBTQ+ community for decades, and we are proud to continue our support of the community through our partnership with Mother, which we are taking to the next level this year by creating an immersive club night experience. The Pride Absolut X event is part of our commitment to fostering inclusivity, celebrating diversity, and creating memorable club experiences that bring people together”. Paula Reynolds, Marketing Manager at Absolut
Planet Essentials: Change In Progress Greenwashing 101
Read the second instalment of our Change in Progress series, a collaboration between THINKHOUSE and IMJ/ AdWorld here. This issue examines the controversial topic of greenwashing in all its guises, addressing the new EU Greenwashing Directive and more.
World Ocean Day
Yesterday, June 8th, was World Ocean Day. We’ve been working with Fair Seas (one of the Irish government’s Sustainable Development Goals champion organisations) to build a movement of ocean stewardship. Check out our short ‘Letter to the Sea’ film here.